From your body's point of view, plant sterols look a lot like cholesterol. Studies suggest that as you eat a meal with sufficient ammount of pant sterols, the body absorbs less cholesterol because plant sterols actually compete with cholestrol for absorbtion in the body. Food containing at least 0.4 g per serving of plant sterol esters, eaten twice a day with meals for a daily total intake of at least 0.8 g, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart diesease. Two serving of MonaVie Pulse juice (4oz.) supply 0.8 g plant of sterols.